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Case Study
Topshop – a Leading Fashion Brand from the UK
Topshop – a leading fashion brand from the UK, is a huge brand name in the fashion industry. Amongst the European countries, United Kingdom population spend huge amounts of their earning on fashion. Their fashionable consumption in United Kingdom market is increasing but with a decreasing rate. In short, Topshop has a huge market in the United Kingdom and they have room to perform even. Topshop a British clothing chain and has hundreds of stores operating in countries across the globe, including its home market – the United Kingdom and Ireland. The British multinational fashion retailing brand is specializing in fashionable clothes, accessories, shoes, and makeup.
Topshop has a huge network to cater the customers needs with the help of their online mail order which is active in many countries across the globe. The brand comes under the Arcadia Group, which also includes others companies; like, Dorothy Perkins, Wallis, Miss Selfridge, and Burton. The group is inclined towards selling of clothes and accessories that are mostly for women. Moreover, they created an offshoot brand to cater the fashion needs of the male audience. However, Topshop is a recognized fashion industry authority as they manage to capture the latest trends each season.
Topshop most important business perspective is to provide Topshop stylish clothes that combine quality with reasonable price. Moreover, the phenomenon of this British brand is that they are very popular within students who represent the fashion industry and are fans of the recognized celebrities Topshop is a fashion retailer and they are they are inclined towards providing customer experience. However, when talking about customer experience of Topshop, so we can clearly give an example of their flagship store.
Shopping at Topshop and this particular store is a whole new experience for customers and this notion clearly emphasizes that Topshop is inclined towards providing customer experience. Moreover, their business particularly focus on providing value to its customers by offering quality fashionable products with price convenience Their value for money products are the greatest value to customers. Their belief is to transfer cost leadership benefits to its customers by offering clothing, accessories, footwear, jewelry and even makeup products at economical rates like Zara Topshop offers a wide range of items that vary from economical rates to exclusive prices clothing for their customers.
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